What Exactly Is Digital Marketing?
Digital marketing Agency refers to marketing campaigns that only use digital platforms, such as search engine optimization (SEO), also known as search marketing, pay per click (PPC), which refers to Google ads and other search engines such as Bing and Yahoo, social media marketing (SMM), which can be done on any social platform such as Facebook, Instagram, YouTube, and LinkedIn, and email marketing.
What Exactly Is Traditional Marketing?
Traditional marketing refers to physical and digital marketing campaigns such as TV commercials, radio commercials, billboards, newspapers, phone books, and direct mail.
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The Historic Consumer's Behavior:
People used to primarily rely on word of mouth for referrals, but as time passed, people began to use newspapers to advertise their services, which required consumers to save sections of the newspaper that they found interesting so that they could call when the time was right. The next stage of society was phone books, so when you needed service, you didn't call your neighbor; instead, you searched through that massive phone book and called businesses until you found the right one. Consumers would keep business cards, a Rolodex, or even refrigerator magnets to easily access a company's phone number when needed.
The Modern Consumer's Behavior:
Your customer is busy in this day and age, and they have access to technology to make their lives more convenient and efficient. When a customer requires a service, they want their research to be as quick as possible, so they will either reach for their phone or open their computer. They will then select a search engine such as Google, Siri, Yelp, Bing, and so on. Being ranked near the top of the search results rather than near the bottom will increase your chances of receiving this prime lead.
Newspaper:
In the past, people relied on newspapers as their primary source for news and updates, and when they read an ad that piqued their interest, they would clip it and save it. However, in the modern era, even newspapers have been digitalized, and while hardcopy newspapers are still available, very few people read them, and those who do, when they come across an ad they find interesting, simply make a mental note to research online when they are ready.
TV:
TV commercials are the most expensive, and they are
only effective in certain industries with specific demographics and
psychographics. When a consumer sees a commercial, they will almost always make
a mental note to check out the offer online. TV is not right for every
business, and the few that are must spend a lot of money to run a campaign.
Billboards make it difficult to be effective because consumers have very little time to notice, read, and interpret the billboard. While billboards are very expensive and the industry is very shady, they are hardly effective for most businesses. Local businesses that use billboards to direct customers to their location stand to benefit the most.
Summary:
Consumers are gradually adapting to new lifestyles, and the way we market to them must also adapt. Digital marketing is the new wave of marketing, and it is not going away anytime soon. Traditional marketing has a cost per acquisition that is frequently 5x that of digital marketing, and it takes longer to generate. If you are resistant to digital marketing because it is new and you believe it is difficult to understand, you will fall behind if you do not participate. If you don't understand it well enough to fully utilize it, you should work with a professional agency like Black Storm Design + Marketing. Black Storm Design + Marketing can create your brand and aggressively market it for a fraction of the cost of traditional marketing while achieving greater results.
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